zOwie Omega Discussion Forum

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omegamania was purely marketing

In Response To: but a big difference in meaning... ()

I am not astonished that the Omegamania prices were that high but there was a goal researched by Hayek to promote Omega as a prestige brand and a manufacture thing which is not really the case today.
The prices of the items were inflated to show how great was Omega during its golden era. Unfortunately, the last 22 years under Hayek have not made Omega better or nor prestigious but only a marketing brand. Fact is that there are few independant watchmakers considering the eta based Omegas as prestigious or better than their predecessors that same comment goes for the piguet powered watches. I can't also forget the mediocre Omega after sales service from Lancaster or New Jersey or Besan�on which have seriously tarnished the image of Omega. And Bienne restoration are very often approximative. Let's not forget as well the mass dropping of ADs in the USA, but the decline of Omega ADs in the USA started since 1977 when the Norman Morris Corporation was bankrupt after selling Omegas in USA from 1946 till 1977.
I am not going to say something is good when it is very average or bad.

I am worried about Omega to be honest.

just my two cents.

regards

georges