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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

Feel free to discuss pricing and specific dealers. But 'for sale' postings, commercial solicitation and ads are not allowed. Full archive of all messages is accessible through options in the Search and Preferences features. Privacy, policies and administrivia are covered in the Terms of Use.

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Keep discountin' 'till it hurts! (more)

: How can you tell when a good deal for a 2531.8
: is TOO GOOD of a deal? (wink wink) aka
: fake/stolen/etc...

Well, anyone can sell at a loss, they just don't do it often.

Excluding clearances and special deals, you will seldom see legit new Omegas selling from any new watch dealer for much over 40% off retail. 35% is the best you might see at an authorized dealer--though that is extremely rare.

But there are always exceptions. I bought a DeVille new from a major jewelry chain that is an authorized Omega dealer for 50% off in a major store clearance. Others have bought clearance Omegas from Ashford.com for some 65% off.

So there is not really any single good answer to your question. Best thing to do is evaluate the legitimacy of the dealer/seller based on other attributes besides just level of discount.

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