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Coming Feb 4 -- TAG Heuer / Porsche Partnership?

TAG Heuer is not participating in the current LVMH Watch Week, but CEO Frederic Arnault has stated that TAG Heuer will have some news of its own next week, when it announces the "biggest partnership ever for the brand". In view of historic partnerships of Heuer / TAG Heuer with Ferrari, McLaren, Mercedes, Aston Martin, and Formula 1 itself, that is a big statement!!

Then, this morning we receive the tease message (shown below) for February 4, clearly showing a Porsche. Recall that back in September 2020, TAG Heuer released the tease video from Daniel Wolfe, showing a Porsche, with the theme "endurance".

What are we expecting next week? Will we finally see the two legendary "Carreras" come together? Will it be a new case, or an existing 42mm, 44mm or "glass box" case? "Porsche" on the dial or on the case-back? What colors? Select the color to match your Porsche?

Looking forward to this announcement on Thursday, February 4.

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