Ben's "why it doesn't make sense" logic doesn't really make sense.

For the Newman Rolex (include the $18m one) he has written in the past that style icon / Hollywood royalty X defining the iconic watch for that brand = many times usual price for that watch >> must be a watch collector

Whereas for the Monaco he writes style icon / Hollywood royalty X defining the iconic watch for that brand = many times usual price for that watch >> must not be a watch collector.

It's illogical. If he argues just on the basis of 5/6 watches is less unique then one watch, then I wouldn't challenge that - it's literally true...