The largest independent, non-commercial, consumer-oriented resource on the Internet for owners, collectors and enthusiasts of fine wristwatches. Online since 1998.
Informational Websites ChronoMaddox -- the legacy of Chuck Maddox OnTheDash -- vintage Heuer website Zowie -- Omega information
Discussion Forums ChronoMaddox Forum Heuer Forum Omega Forum
Counterfeit Watchers ChronoTools Forum ChronoTrader Forum
Vintage Heuer Discussion Forum
The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
OnTheDash Home What's New! Price Guide Chronographs Dash Mounted Collection
A Note re Longines . . .Or Is It a Rant?


yes, Longines timed sports events (including some Formula One, perhaps), and yes, the Longines decal was on some cars (including the Ferraris, I believe), but I have never seen or heard of a racer wearing or wanting a Longines chronograph. I have spoken to some of the old-timers who raced in the 1960's and 1970's -- for example, drivers who competed in the Can-Am series and others who were active in the amateur sports car racing events (Sports Car Club of America) -- and you can believe me that, in discussing the watches that the racers wore and the equipment used by their teams, the name "Longines" has never been mentioned. And I don't recall ever hearing the R-word, either.

When I spoke with Jack Heuer, this past January, he told me about coming to the United States and going to the races, and attending the periodic meetings of the sanctioning groups, and peddling his stopwatches and chronographs all along the way. I would bet a box-full of my Heuers that Longines did not maintain this sort of presence or involvement in the actual racing.

I also see very little activity or community drawing on the heritage of Longines, in the world of motorsports. How many of us have favorite Longines, associated with any driver / track / car / event?

Jeff

+++++++++++++++++++++++++++++++++++++++++++++

: I have seen the 1970s watches across the board lead styling/model
: re-issure trends.

: The Big watch 42+mm is primarily a 1970s watch trend. Many folks
: thought these were the ugliest or most ungainly,
: but they clearly drove the big watch craze of the last 5 yrs from
: Panerai to AP Offshore, to most sports watches today.

: Also,I would argue the Manufacturers (Lemania / Valjoux) will play
: a big role in collectability.

: I think a lot of guys "will buy it for the engine".

: There are a lot of watch brands that are a bit obscure (Longines,
: Zodiac, Wittnauer, Tissot, Bucherer, Nivada, Tudor) but have
: excellent movements that are the same as higher end brands
: (Heuer, Bretling, Rolex).

: These too will drive collectability as certain Omega (Plo Prof) and
: Heuer (Monaco) are beyond the rach of almost all collectors.

: As a side note, Longines has timed almost all the Olympics; and did
: Fromula 1 for most of the 70s-80s.

: Rolex still holds the crown in motorosports timing, and is the
: Prize given to Le Mans, ALMS, F1 drivers and Offical Timkeeper
: of the 24 H of LeMans

: Rolex Daytona,
: Tudor Monte Carlo,
: Heuer Monaco,
: Heuer Autavia 'Joe Siffert',
: Heuer Daytona,
: Heuer Carrera,
: Heuer Jarama,
: Heuer Jackie Icyk Easy Rider,
: Heuer Monza,
: Heuer Sliderule Bezel-Rally,
: Heuer Camaro,
: Heuer Cortina,
: Heuer Sebring,
: Heuer Pasadena,
: Heuer Champion Plug,
: Heuer Montreal,
: Heuer Silverstone,
: Heuer Gulf Logo,
: Chopard Mille Miglia,
: Girrard-Perregaurx Ferrari,
: Seiko Speedtimer Chronograph,
: Seiko Bull-Head (buttons on top, angled case),
: Longines Km/H Tachymeter Chronograph,
: Roamer Stingray,
: Le Jour Rallye,
: Tissot Chronograph PR156,
: Eberhard & Co. 8 day timer,
: Oris ChronOris Orange Racer,

Current Position
Chronocentric and zOwie site design and contents (c) Copyright 1998-2005, Derek Ziglar; Copyright 2005-2008, Jeffrey M. Stein. All rights reserved. Use of this web site constitutes acceptance of the terms of use. CONTACT | TERMS OF USE | TRANSLATE