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The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
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Previous Message Showing Lederer


a few months ago, Dave Sweeting posted a message, showing this Lederer. Let me send Dave this link, and see whether he can respond with more information.

I believe that Lederer was a retailer . . . Swiss or German . . . let me see what I can learn.

Jeff

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: In my search for parts to restore a Heuer Pasadena I have ended up
: buying a black (PVD?) 7750 chrono which shares the same case and
: dial as the Pasadena. The dial is identical to the Pasadena,
: with grey rings around the sub-dials, and the only visible
: difference is the 'Lederer' name, in a flowing script where the
: HEUER logo would normally appear, and the text 'AUTOMATIC'
: replacing the normal PASADENA etc. This Lederer is very similar
: to the 5100 Tourneau version mentioned in Chuch Maddox's article
: on the Heuer 5100 watches where he states;
: "In addition, Heuer also made these model watches under
: contract with "Tourneau" on the dial. I have a Black
: Dial / Black PVD Tourneau (My first Vintage watch purchase via
: eBay!) with 510.503 on the case back, and a OD/OD Tourneau with
: 510.502 on the case back."
: By 'Googling' I cannot find any reference to Lederer chronos, apart
: from a price query on another forum where the poster mentions a
: black chrono purchased years ago in the NY Lederer store (no
: photo).
: My watch appears to be a HEUER production, rather than a copy or
: homage, and the age / patina is entirely consistent with the
: '70s Pasadena period. Can anyone add anything to my search for
: its roots? Thanks.

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