I believe that the Ferrari factory began in Modena and then moved down the road to Maranello, where it remains today. Modena was / is also home to the Maserati factory, the de Tomaso factory and several other auto-related companies.

So maybe we have just figured it out -- if Modena is the Italian equivalent of Detroit, it makes sense that Heuer decided to name the chrono after a racing city (Daytona, Sebring, Indy), rather than an industrial town ("Detroit" or "Cleveland").

Maybe some of our readers in Italy can help us on this point.

Jeff

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: i thought i read somewhere that ferrari had a
: factory or something at one time in verona,
: italy? and later moved somewhere else. the
: reason i remember this is as i was reading i
: saw the verona name, and immediately thought
: of the heuer watch, as i like those quite a
: bit. now, i've been wrong before, so i may
: be wrong now. maybe someone who knows a
: ferrari fan could find out more? i will do
: some web hunting tonight and see if i can
: find where i think i read it.

: j.h.