I find some of the Heuer "series" names easy to understand. No-one needs to know why they plumped for "Monaco", for instance and that set a theme later continued with "Monza" and "Jarama".

"Camaro" I do find a bit harder to fathom. Maybe it's because I'm from a slightly later era, but to me these US muscle cars say agricultural suspension, huge engines with vastly overstated power outputs but awful specific power per litre and ghastly temples to plastic for interiors, but all available at about a third of the price of a basic family saloon in Europe. I guess the name is primarily to appeal to the US market and increase Heuer's penetration there but the watches were available in Europe too - there is a US car fanbase here, but it's not huge - perhaps it was all before my time.

At the time, F1 circuits included Kyalami, Spa and the mighty Nürburgring and all those would have made good choices for names. Imagine a Heuer grüne Hölle! Sorry, but I don't think Watkins Glen really works as a series name either... And yet they plumped for Camaro - it would be really interesting to find out why.

And it's definitely the first gen Camaro that the name is picked for. It was pretty much all downhill from there, with an upturn for the latest generation:

Understand, I'm not dissing the cars - perhaps it's because I associate Camaro most with that third generation car, but I just don't really "get" it. Any input explaining just where I'm missing the point welcome, though I do reserve the right to play the "Ah, so I'm just too young then" card :)