: Mark-
: Thanks for taking the time to post and graphically illustrate your
: points. The evolution of typography and logotypes is indeed
: fascinating, and what is really interesting is how over time,
: older corporate images begin to look fresh again. i think the
: BMW logo from the 50s actually looks cleaner and more modern
: than the current one with the glossy texture and dimensional
: look. It is the same way with furniture--much of what you see
: from the 30s and 40s is more prototypically modern than, for
: example, the 80s and 90s.

: There is clearly something funny with the balancing of the Heuer
: "E"s; the longer you look, the stranger the
: arrangement appears--why didnt they just elect to set the middle
: element at a right angle?