Dear Daniel, most people here are interested in chronographs but some are well into non-chrono watches, especially diver watches.
These kinds of watches were indeed marketed by Heuer and especially in some periods they were the mainstay of the company together with stopwatches.
If you look for the catalogues on the relevant section of OtD you'll find a lot of pages for "time-only" watches.
Hope this can help.
Cheers,
Fabrizio