Well, in fact there are probably many meanings but, the most famous comes from the word Marchairuz which is a famous mountain town in Switzerland. It has a really high elevation on the order of 1419 meters(see watch dial face). Now this presented some awesome opportunities for both skiing and autoracing hillclimb events. All true.

So Lemania, being in the area, decided to commemorate a watch to this famous area. At least that's my story and I'm sticking to it.

See for yourself with a quick Google or Yahoo search.

Now if Lemania had only put on that 24 hour sub dial I love so much, Michael's watch would interest me. It does have a nice clean look to it though with that nice outer bezel.

So, in honor of this famous town having inspired a new model TagHeuer which we think is a fake, I suggest we name it a "TagaMarchairuzaHeuer". Say that three times fast. LOL