Thanks Mark, Alex,

One of the things which came to my mind is, how is it possible that such a box pops up after 10 years of collecting, having seen most of all these "side products"such as boxes, old adverts, sales material, booklets catalogues etc by now ( fairs, OTD, Ebay etc)
Also in the TAG Museum I didn't see anything new in that respect. Watches yes, side products no.

Also the brand new look of it makes me a bit nervous. With today's prices it shouldn't be too difficult to fabricate a totally new version with Heuer look ( correct colour, logo, fonds and such) in one of the low price countries and present it as a total collector's novelty. We have seen such examples before from Italy. Or am I too critical now?
Let's see whether there will be more the coming months. As, that would make my theory more plausible than with only one piece so far.

Cheers
Ron

P.S. Congrats to the buyer, it is still a fantastic box. Is he/she a family member???