... I would split the range into two lines. A true heritage range rather than some of the pastichey, almost parody, design elements we see today, and a modern, technical line.

The heritage line would espouse the simpler, starker, Bauhausian elements of the early 60s, and would comprise the Carrera (no bezel models only) and the Monaco. I'd probably add a triple calendar too. All the watches would be restrained and none would be oversized.

Then the modern line could be the one with the design 'flourishes' (or excesses, your mileage may vary) like contrasting materials, applied badges etc. So here would be F1s, Monaco 24s, Aquaracers and the haute horlogerie watches. I think the heritage lines could inform elements of the modern watches but I wouldn't see much design traffic going the other way. So we could have our elegant watches, but the company wouldn't stay stuck in a 1960s furrow.

And it's that context I see this watch in - modern and progressive with some echoes of the past, and that's why it works for me. I wouldn't want it to look more slavishly like a sixties watch.

TAG Heuer of course know their customer demographic better than I, but I could see division along these lines working. I think it's even relatively natural if the name on the dial was different for each line and it's fairly clear what those could be...