Hello Bill,
This is an interesting find, Some company produced these dial for what appears Abercromie & Finch. What strikes me most is that at the bottom of the dial it sais : MADE IN SWITZERLAND. So I checked Jeff's postings of his Abercrombie & Finch "SOLUNAR' chronos. If one looks closely at the 6 o'clock dial position, you can also see the Made in Switzerland. I have seen many Swiss Watches since the 1950's and NONE show Made in Switzerland. It is always " SWISS MADE" or simply "SWISS". It embodies a concept that has been forged over the years. This is a regulatory indentification of the Swiss watch industry, See: http:www.fhs.ch/Eswissm.htm , for further info.
This labeling "Made in Switzerland" is used by most other Swiss manufactures on their products but the Swiss Watch industry LAW prohibits it's use on a time piece that is produced in it's entirety in Switzerland. It also depends on how much work was actually performed in Switzerland, which could be a special case with the Abercromie & Fitch time pieces. In other words, Swiss components but assembled somewhere else. Hope this helps, good luck. Let me know if I can be of further help. Thanks .