He and they often sell second rate and franken Heuers and themseves jumped on the bandwagon to some degree. When they have sold top level Heuers they have sold at record prices, not seen similar quality since then from them. Prices have dropped down since but his comments are to be taken with a pinch of salt, just another commentator who wants to be in the public domain and wants to be known as an expert. Most of these experts are self promclaimed and most are anything but, just because it’s an auction house, means nothing.
So much was written about Heuer during the stellar run up and so many experts were seen commenting positively on values on social media and on blogs/forums it is inevitable that you will now get the reverse, rough with the smooth time maybe?
Perhaps it’s time for more focus to be given back to the watches and less on their values, surey the money is secondary for a true collector.

: Well, this seems a bit odd to me . . .

: Current issue of Forbes magazine has John Reardon, of head of
: watches at Christie's, offering his buy / hold / sell
: recommendations for watch investments.

: Buy? Rolexes selling at under $10,000, for example, the GMT Master
: II model . . . well that seems reasonable. Not the most daring
: or unusual investment advice, but maybe that's what you get in a
: $5.99 magazine.

: Hold? 1950s Patek Philippe watches with Cloisonne Enamel dials
: (valued in $500,000 range and up) . . . some excellent advice
: for all the Forbes readers who happen to have these watches in
: their portfolios. Yes, continue to hold these watches. Don't
: load up on them, and don't sell them, but continue to hold them.
: Yes, will do!!

: Sell? Vintage Heuers!! Because speculators have driven prices to
: record highs of $100,000, so you should sell now, before the
: bubble bursts.

: Regarding the Heuers, I had to wonder whether Mr. Reardon might
: have written this column 18 months ago, with it being delayed in
: the mail since then? I mean, Summer 2017 was probably the high
: water mark for the vintage Heuers (say, the June 2017 Christie's
: auction in New York City), and the market has corrected / slid
: since then.

: Is he really suggesting that people who own the Heuers should sell
: now, after the correction? I thought that we are supposed to buy
: when prices are low and sell when they are high? Or are we
: supposed to bail out, when prices are down?

: This was puzzling to me . . . How do others see it?

: Jeff

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