Henrik I agree with you - in fact I don't think we should thank you for posting a picture of it, quite the contrary ;-P!
I am generally not a fan of Bamforded watches, I may have seen a couple that I thought "This could be appealing" compared to tens I did not like at all. And let me come clean altogether: even for those I liked a bit, I changed my mind almost immediately when I read how much the Bamfordization costs: value for money surely it is not.
On the whole, this is not the first time they seem to have mimicked some glorious watch from Heuer past - but the comparison with the original always make the real thing shine and the Bamford-made version pale.
Cheers,
Fabrizio