Does it give an avenue for someone who just likes the look of the watch to buy it, leaving a vintage example available to someone who really appreciates it?

Not to say that our putative buyer wouldn't appreciate the vintage one, of course, but if they were just making a fashion statement, they will be happier with the ease of purchase and warranty support of the modern watch. Or will they find out there used to be a red one, decide it just has to be that colour (daaahhhling) and buy the vintage one anyway?

Or will it be the start of the vintage bug? We have a case study right here of someone who came looking for info on the Monza reissues and got sucked into the vintage craze (no names, no pack drills, of course. Yes, it's Richard :) ).

Horses for courses, and many routes into collecting too. I'd wager a fair few of us got into Heuers through motor racing because they have such strong links, but I bet too there are others who aren't into motor racing at all and couldn't care less!