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A Couple of Additional Points
In Response To: Quite agree in fact ()

Great discussion, so far . . . most of the key points have been made very well.

A couple of points to add (or emphasize):

  • For a brand like TAG-Heuer, the model names are very important. They are having great success with the Carrera and the Monaco . . . rolling out the "Silverstone" name, to have a third one in the stable, seems very important. The re-issue of the Autavia (around 2002 or 2003) was not successful; since then, TAG-Heuer has done well with the Carrera and Monaco models, developing them in several interesting directions.

  • For the debut (or re-introduction) of the new "Silverstone" name, it seems smart to "play it safe" with the original size and shape. It's a great shape; with great colors; why not stick with two of the combinations that have worked well . . . the blue and the brown. Maybe if this first one -- which is so close to the original -- is successful, then we can see some innovation with the next version of the Silverstone. Look how it went with the Carreras: They started with the loo-alikes, and over the years we saw the Tachymeter line of Carreras and then the Grand Carreras. But the re-issues started with the copies, and then branched out from there.

  • We have to keep in mind that we (the vintage collectors) are not the target market for this one. TAG-Heuer is trying to sell new watches, to people walking into the retailers, and the average guy walking into a store looking for a watch would not even think of buying a vintage watch . . . too much trouble; issues with reliability; issues with servicing . . . and we see a few NOS and near mint pieces, but remember that many of the vintage Heuers are showing their age. So I am guessing that if a nice vintage Silverstone might sell for $5,000 and the new Silverstone will be comparably priced, the "Average Joe" will opt for the new one, and not get into this whole vintage thing.

Just a couple of thoughts . . . it does seem that this Silverstone is getting some good support from the vintage community.

Jeff

++++++++++++++++++++++++++++++++++++++++++++

: Hi Ron, yes I do agree somewhat to your point, but I wouldn't put
: any blame on the actual 'shape' of the re-editions.
: Apart from the Monza, which shared just only the name with its
: supposed ancestor, the other re-editions well kept the spirit
: (kind of anyway...) of the original, especially the Carrera 1964
: Re-edition (manual version Lemania powered).
: And that's what they were intended to: appeal the vintage lover and
: find out a new stream of potential buyers, while keeping
: glorious names alive or reviving others. The original will have
: its specific features and a balance that over the years Heuer
: fans have learnt to know and love, no doubt about it.
: To win over new fans, however, or simply to make up with what's
: available (sadly, not the 'real' Cal.12 presently), some
: concessions have to be made to the period's prevailing taste,
: but the very best re-editions managed to either do this very
: cleverly (Silverstone) or even imperceptibly (Carrera manual
: wind).

: So for me it sums up to:
: - indeed nothing can beat the originals
: - most re-editions are really good or even excellent, and the
: Silverstone squarely (pun intended!) seems to fit here
: - the only issue is the pricing compared to the 'true' item, and
: more specifically so for the Monza and the current Silverstone

: Cheers

: Fabrizio

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