: ... I'm sure when Seppi saw the chance to
: promote Heuer he woudn't have thought that
: 30 years later it would've been at the core
: of TAG Heuer's marketing strategy or that
: we'd all still be talking about it.

I imagine Seppi saying something like:

“... You all have taken a simple decision I made as a lark some 35 years ago and turned it into a phenominal waste of time, effort and resources! I mean it was a chronograph, but it was just a cool chronograph! ...”

... or maybe not...

I'm sure he'd be flattered and honored by our interest in him and his life and smile that his memory lives on.

Thank you Jasper for filling in some of the story behind the scene's!

Jeff, we need to get moving on OTD Classics!

-- Chuck