I'll admit, I'm still a little confused - and maybe this is something to work on in the future.

I placed bids on six watches. I received 14 confirmation e-mails (yes, two for four of the watches and three for the other two). After that -- radio silence. And visiting the product pages doesn't tell me much more. My high bid was higher than the final price for two of the six watches. I didn't receive an e-mail saying I'd won. I didn't receive an e-mail saying the reserve hadn't been met. Nothing, which leads to confusion. Makes me wonder if I owe a payment, or if I missed my window to pay and somebody else scooped the watch from under me.

I think communication is crucial. Frankly, I feel eBay sales are more transparent than this sale was. That said, they've been doing it for 20 years and this is your first shot.

Big congrats are in order for getting 100 quality Heuers together for a single sale. I look forward to the next one, and just hope that bidders/buyers are kept a bit less in the dark.