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The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
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Yes, We Love Vintage Heuer, but TAG Heuer Can be Relevant

Yes, we love the vintage Heuers -- from the 1930s through the 1980s -- but I am also of the view that what TAG Heuer does, to embrace and leverage its heritage can be important.

Look at what Omega (Speedy Tuesday), Tudor and Breitling (recent re-issues) are doing to embrace and be inspired by their heritage models, and we see how what a modern brand does can be very important to the awareness and value of the vintage models.

Over the last few years, what TAG Heuer has done with its vintage portfolio has been disappointing. I am optimistic that the brand might be able to turn it around . . . if that is part of the strategy.

But you guys are right . . . at the moment, the vintage Heuers are far more interesting than anything that TAG Heuer is offering.



: Hi guys,
: Just wanted to share one of my biggest frustrations when it comes
: to Heuer.
: Every time I visit the Heuer forum I see the same pointless
: discussions about Tag Heuer and their new models.
: This forum is dedicated to vintage Heuer and let's be honest about
: it, Tag Heuer has nothing ( and I stress the word nothing ) to
: do with Heuer.
: Tag has lost every connection with Heuer and that is fine with me.
: A modern company is there to sell and to satisfy shareholders.
: I really miss the high quality discussions we had here years ago by
: the real Heuer experts.
: Why don't we see them anymore? Because they collect vintage Heuer
: and not modern Tag Heuer.
: So or we continue and this forum becomes a Tag Heuer forum, which I
: am sure we don't want. Or we just stop talking about Tag Heuer,
: like we don't talk about Rolex, Omega and other brands.
: Just my opinion of course. Let's say I am just an old fool missing
: the good old days.
: Best,
: B

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