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: These companies don't actually fund the
: movie or contribute fees, instead they
: provide props for the movie (Ford provides
: the cars, Sony the computers, Omega the
: watches, etc.) and agree to cross promote
: their products with the Bond films, in
: essence, providing extra advertising
: support, for a certain period of time.
Interesting, from all the posts I've read in the watch forums I assumed that Omega paid a hefty sum directly to the producers to have its watches featured in Casino Royale. Cross promotion advertising makes perfect sense though, since it benefits both Omega and the film. Thanks for the info!
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