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: Interesting, from all the posts I've read in
: the watch forums I assumed that Omega paid a
: hefty sum directly to the producers to have
: its watches featured in Casino Royale. Cross
: promotion advertising makes perfect sense
: though, since it benefits both Omega and the
: film. Thanks for the info!
This is not necessarily how every movie producer does things, but it is how the production company that owns the Bond films does it and they have been so successful with their approach that the companies that started in partnership with them over 20 years ago are still onboard with them. Obviously, it helps the movie sell better as well. They have a formula that works.
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