Jeff
Did you know that Paul Simon is a huge watch collector. Mostly racing chronos. And he pondered this very question in song once. But then Art made him change the lyrics. Herewith, his original version:

I am just a poor man
Though my story’s seldom told
I have squandered my Dugenas
For a suitcase full of Heuers
Such are horolgists
All dials and jest
Still a man wears what he wants to wear
And disregards the rest

Lie La Li Lie la Lie lie lie lie

I'm with you, bro. If Jay-Z was in da house, he'd be chillin with the Dugena, yo.

Peace out
Allen