How many more people remember the Ferrari Daytona (ironically, Ferrari only ever officially referred to it as the 365 GTB/4) than its arguably prettier 365 GTC/4 sibling? Ferrari seems to have learned its lesson, the cars now are usually getting a name to go with their numbers.

It's only a very few numbers that go on to reach the iconic status of, say, 911; it seems names are both easier to remember and more evocative in most cases.

And in Heuer's case, the use of names corresponds with the company going through a real purple patch and producing their most iconic and enduring watches. I've lamented Heuer switching to the number system in the past, but given the position they were in, would they have been putting out watches worthy of those iconic names? As I understand it, Jack Heuer was responsible for coining most, if not all, of the classic names and without him on board, Heuer had lost some of their mojo, certainly in terms of naming. Anyone think Sports/elegance (or S/el) is really worthy of standing alongside Monaco, for instance? Link was better, but it's still no Carrera.

So these are great watches, but without an iconic name and produced in an era where Heuer was not as on the ball as it had been, I think I agree that these will always struggle relative to some of the other Heuers. Relative is an important word here, I'm not discounting the possibility that these will see an increase in value. And actually, don't they make a nice entry point to the world of collecting Heuers? Get one of these, catch the bug and see where it takes you. I know some of us are pushing the profile of Heuers but personally I wouldn't want to see brand awareness explode. There is a finite amount of these watches and I'd rather see them cared for in collections than become the next fad, the next Panerai.