... I think I saw 3 Heuers, not counting what I was wearing. I gave up counting Rolexes and Breitlings after one visit to the Diamond District...

Though somewhere between West 55th between 8th and Broadway and Park Lane, there is a store with an incredible array of Rolex Daytonas and pre-Daytonas. Only ever found it the first time though, it may be long gone. The place on West 55th is a Japanese kaiseki restaurant Francesco, I highly recommend it if you fancy something a bit different. It's a bit spendy even by NYC standards but you don't often get good kaiseki outside Japan. Called Sugiyama.

http://www.sugiyama-nyc.com/