Personally, I was happy to see that the Viceroy didn't sell at the Bonhams Auction. Have a look at the nonsense that they included in the description in the auction catalog, as a "footnote":

The Black dial automatic Autavia is named after the British racing driver Derek Bell, who had received the watch while driving for the film "Le Mans".

In 1972 Heuer decided to go for a large promotion in the USA together with cigarette brand Viceroy. After buying a pack of Viceroys you could send in a coupon and receive a Heuer Autavia for one third of the retail price. The Viceroy Autavia used a Tachymeter bezel instead of a MH bezel calibrated in minutes and hours.

A similar watch with MH bezel from the Haslinger Collection of Heuer Watches was sold in Bonhams' London rooms, December 15, 2010, lot 39.

So now all the black dialed Autavias (including the Viceroys) are "Derek Bells" and Lot 39 of the Haslinger Auction -- which sold for $8,965 -- is the point of reference for the common Viceroy. What a load of rubbish!! People can check eBay and see the really nice Viceroys selling in the $2,000 to $2,500 range; yes, maybe we have seen a couple of the NOS ones at $3,500 . . . the only "similarity" that would have led to another $8,900 sale would have been a bidder with no sense of the prevailing prices.

Glad to see that this one didn't sell . . . the bidders were smarter tha whoever wrote this description in the catalog!!

Jeff

+++++++++++++++++

: Antiquorum and Bonhams had a few Heuers up for auction this week in
: the United States.

: Antiquorum

: Montreal with black dial, estimate of $1,500 to $3000: sold for
: $2,750 with premium
:
: http://catalog.antiquorum.com/catalog.html?action=load&lotid=203&auctionid=257

: Montreal with black dial, estimate of $1,500 to $3000: sold for
: $3,500 with premium
:
: http://catalog.antiquorum.com/catalog.html?action=load&lotid=204&auctionid=257

: Carrera Re-edition in 18k gold, estimate of $4,000 to $6,000: no
: sale
:
: http://catalog.antiquorum.com/catalog.html?action=load&lotid=210&auctionid=257

: Bonhams

: Carrera 12 Dato: sold for $4,375 with premium
: http://bonhams.com/usa/auction/19422/lot/121/

: Monza, estimate of $2,500 to $3,500: no sale
: http://bonhams.com/usa/auction/19422/lot/122/

: Viceroy Autavia New Old Stock, estimate of $3,500 to $4,000: no
: sale
: http://bonhams.com/usa/auction/19422/lot/123/