I have pasted below the body of a new posting on the OnTheDash Blog -- http://www.onthedash.com/thoughts/

I will soon be writing a lot more about the Viceroys, but wanted to start with these advertisements.

Click on the second image, and have a high-resolution look at the Autavia that the racer is wearing . . . very strange!!

Jeff

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In 1972, the Brown and Williamson Tobacco Company ran a promotion through which customers could purchase a Heuer Autavia chronograph for $88, with proof of purchase of a carton of Viceroy cigarettes (which consisted of 1o packs). At that time, Autavia chronographs were being sold for $200, through the normal dealer channel.

I will be writing more about the Viceroy promotion, and the impact on the Heuer brand, but wanted to create this page to show the advertisements for the Autavia promotion, along with some other Viceroy ads from 1972 that used the motorsports theme, and showed Heuer chronographs and stopwatches.

Below is a portion of the advertisement, in high resolution.

Below are three additional Viceroy ads from 1972, all using the motorsports theme and all showing Heuer stopwatches and chronographs. These ads are not offering the Viceroy Autavia, but were part of Viceroy's 1972 campaign.