...Orange Boy!

Never really looked closely before.

Interesting article Jeff

Stewart

: I have pasted below the body of a new posting on the OnTheDash
: Blog -- http://www.onthedash.com/thoughts/

: I will soon be writing a lot more about the Viceroys, but wanted to
: start with these advertisements.

: Click on the second image, and have a high-resolution look at the
: Autavia that the racer is wearing . . . very strange!!

: Jeff

: +++++++++++++++++++++++++++++++

:

: In 1972, the Brown and Williamson Tobacco Company ran a promotion
: through which customers could purchase a Heuer Autavia
: chronograph for $88, with proof of purchase of a carton of
: Viceroy cigarettes (which consisted of 1o packs). At that time,
: Autavia chronographs were being sold for $200, through the
: normal dealer channel.

: I will be writing more about the Viceroy promotion, and the impact
: on the Heuer brand, but wanted to create this page to show the
: advertisements for the Autavia promotion, along with some other
: Viceroy ads from 1972 that used the motorsports theme, and
: showed Heuer chronographs and stopwatches.
:
: Below is a portion of the advertisement, in high resolution.
:
: Below are three additional Viceroy ads from 1972, all using the
: motorsports theme and all showing Heuer stopwatches and
: chronographs. These ads are not offering the Viceroy Autavia,
: but were part of Viceroy's 1972 campaign.

: