Love the decal on the Porsche!! It shows enthusiasm for the brand, and there is no confusion that Heuer is sponsoring this car or has produced this car.

On the other hand, the "Chrongraph Heuer" on the clocks installed in the Porsches:

• creates confusion about who made the clock (since Heuer used to make dash and panel-mounted clocks and timers) . . . check some of the Porsche discussion forums, and you see this confusion with people asking whether it is available through TAG Heuer . . . e-mail messages that I have received over the past couple of years also evidence this confusion
• constitutes a misuse / theft of the Heuer name and logo
• is just plain dumb looking, to my eye (a) in the use of the word "chronograph" for a clock and (b) in having registers that do not even work / cannot be operated (in the case of the Singer installation).

: Just trying to determine the origin of your frustration. Is it the
: suggestion in your pic that the re-screened clock face implies
: Heuer movement behind the scenes, or is it that someone is using
: a famous logo with too much enthusiasm that borderlines on
: trademark infringement?

: As an aside, the actual movement behind that clock originally was
: Kienzle (mechanical), but there is the distinct possibility that
: it is now quartz due to ravages of time on mechanical units
: (different topic entirely, movement change).

: Not my car, btw.

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