I totally agree that the El Primero movement raises any watch up several notches on the chart. For anyone not familiar with this movement, I recommend you get to a dealer and see the second hand make it's sweep around the dial as you compare it to another watch. Because of the high heart beat of this movement, the hand has a smooth, sweeping motion instead of a herky/jerky, stop and go action as on most watches. And if it is quite enough in the shop, you can hear the beat too. Pure music to the ears of any watch collector/afficionado.
It just says quality all the way. Hey, TAG, put some of these movements in your watches and see what happens to your market image.