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An Explanation / Theory: Viceroy Killed the "Orange Boy"
In Response To: Poor colour repro?.. ()

If, in fact, this is the "Orange Boy" in the 1972 catalog, here's an explanation as to why it's there (and why we don't see many of them):

  1. Heuer planned for the "Orange Boy", with its orange accents, to be the standard production model of the 1163 MH (black dial automatic Autavia) for 1972, so it appears in the 1972 catalog
  2. This may why the racer is wearing it in the Viceroy advertisement; it wasn't the art department playing with a photo, it was the racer wearing the current model of the Autavia
  3. when orders for the Viceroy, from the promotion, overwhelmed the company, Heuer dropped the "Orange Boy". The Viceroy execution, with red accents and the MH bezel, became the standard production 1163 MH for 1972 (and after), rather than the "Orange Boy".
I believe that the serial numbers support this theory, with the limited number of Orange Boys that we have seen having serial numbers in the 242xxx range, the same as the first Viceroys. So the huge success of the Viceroy "killed" the Orange Boy.

Who agrees or disagrees? Who can offer a better explanation? Can we find more serial numbers for the Orange Boys?

Jeff

+++++++++++++++++++++++++


: I'm pretty sure when I was doing research on the Orange Boy, that
: this came up - and you guys discussed this page of the
: catalogue... and came to the conclusion that the printing is
: 'off'.. the oranges have come out more red, you can see on the
: Calc, that it's orange bits are overly red too.. I'll dig out
: the discussion.. ah, yes.. it was Arno that pointed out that the
: printing quality issue - but I can't find the original
: discussion.

: Stewart

: :

: :

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