Hi Jeff!

Till 1 week ago I've your same idea: Viceroy is a promotion for US market.
In Italy, for example, it's impossibile to find a Viceroy bought in '70.

But 1 week ago I was called to buy 4 NOS Heuer of an old watchshop near Rome and there's a Monaco 1133, a Belloff Montreal, a 1553 Carrera and... a Viceroy!
So now I think that Viceroy was sold worldwide, but in US only with this promotion.
The old man that offer me these NOS told me that Heuer never do this promotion in Italy.

: The 1972 Brochure (cover shown below, on top) shows the 1163 MH,
: with the stripes on the minute recorder (possibly the Orange
: Boy).

: The 1972 full Chronograph Catalog (cover shown below, on bottom)
: does not show any of the 1163s, but only the 11630s . . . so
: this gives us the line between the 1163 and the 11630.

: I believe that the Viceroy promotion would have been only for the
: US market, but that's a good question for me to check. The
: consumer was required to send in $88 and the end of a carton of
: Viceroy cigarettes. I suspect that the promotion was only valid
: in the US, as there may have been legal restrictions on these
: sorts of promotions and it's also hard to imagine sending these
: watches around the world for $88. Perhaps some of our non-US
: readers can search eBay for "Viceory ad 1972" and see
: whether we find these ads in any non-US magazines.

: Jeff

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