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Fratello -- An Honest Review of AP's Code 11:59 Series

Here is an honest review of AP's Code 11:59 series, posted on Fratello --

    Just like you have beautiful people that are not very photogenetic, you also have watches that don’t look good on a picture but can completely turn you around when shown in the flesh. Well, not with the CODE 11:59.

    Journalists are asked by AP not to take a ‘frontal’ picture of this watch without showing the case band or lugs etc. That sounds a bit like confessing something is wrong with the watch. If the design would be all awesome, it should have also looked good when you are looking right at the watch (dial side), like the Royal Oak actually does. Or most other famous designs. The CODE 11:59, and that goes especially for the three-hand version and chronograph, just look nothing special when seeing it face-side. Beauty is in the eye of the beholder, of course, as I actually ran into people who are quite fond of it. But to me, for a watch with this price-level and also for a watch from a brand that has been all about ‘breaking the rules’, it is a dull watch. It could be any name on the dial, and not necessarily a good one. The finish is beautiful and clearly shows, but the design is simply below par for a brand like Audemars Piguet.

Yes, a watch blog / journalist that speaks the truth!! Well done, Fratello!!



: If you are having a quiet Sunday, and might want some
: inexpensive entertainment, have a look at the 416 comments on
: Hodinkee --

: Or you can check the 160 comments on Jack Wong's Instagram posting
: --

: The executive summary -- a lot of people hate this new line of
: watches from AP. And AP calls it the most important launch of a
: new line of watches since the Royal Oak.

: Jeff


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