zOwie Omega Discussion Forum

Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Logic isn't really the purpose here...

In Response To: ...can't say i agree with you.. ()

: Well.....can't say i agree with you on this
: one. Why creat and continue to market a
: watch that has a feature nobody ever uses?

I think it is mostly marketing differentiation. While we collectors and experts might know the difference, remember that 98% of luxury watch buyers are Average Joes who are easily swayed by trivial or seemingly-important differences. This one has a COSC certification -- so it "must" be better on accuracy. This one has a HRV, so it "must" be the better diving watch. This one costs more, so it "must" be the better investment.

All of these are emotional reactions to the attributes -- because buyers seldom have enough information to make a truly clear, logical, informed choice. Otherwise, they would be aware that the COSC standard of perfection is fairly mediocre and severely outdated, that the HRV really is as useful as 'teats on a bull' and that price alone is not a reliable measure of value in luxury items.