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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Thanks Again!

That was even funnier then the first one! Who thought I could come to this board for satire. It is satire isn't it. You couldn't possibly be that much of a fool.

: Exactly as i thought everybody totally
: disagreed. Disagreed because it's something
: opposite to your lifestyle. The first human
: reaction to the unknown and different is
: rejection. Matter of social and historic
: culture here in US and Europe. I’m not an
: American. You are. You can't go outside the
: stamp they put on you from the day you were
: born. US is all about money. The value of
: money. Not the value of the thing money buy.
: You can't think about anything outside the
: price tag. You're not wrong - that's how
: they teach you. "How much?" is all
: you need to know.

: The most important idea in my letter was the
: values. The real value of a certain thing
: and the values of his owner. Do they match
: one another? Do they have to? Yes! The top
: quality is always very expensive and is
: directed to wealthy people assuming the
: material success goes hand in hand with high
: mental and personal value level. Not
: necessarily in our world but still valid and
: priceless if achieved. My letter was also
: about cheapness. The cheapness they
: cultivate in the people here in order to
: make them buy more making them think they
: save big. The main force that drives the
: customer thinking here is how much you will
: save. Not what you buy or do you need what
: you buy. I've been in the retail business
: here and i know that most people go to a
: retail store and buy mostly what's on sale.
: No matter if they need it or not. Just
: because it IS CHEAPER. It is an everyday
: picture to see people who would drive 25
: miles from one store to another just to get
: that "body massager" for $1.50
: less. Without counting the gas and time
: they'll spent to go there. I've seen lots of
: people in Jaguars or with Rolex on their
: wrists fighting with cashiers for a nickel
: or choosing the store brand because it's
: $0.25 cheaper!!!

: It is ridiculous to act like this when it comes
: to a bottle of milk leave alone when you buy
: something that mirrors excellence and
: perfection. In the case of the milk it's
: funny, in the case of the Omega it's a
: tragedy. How much you'll save jumping from
: dealer to dealer. Probably between $50-$250.
: If you're poor enough to allow yourself $250
: you shouldn't consider such a purchase at
: all because chances are you don't even
: belong to that walk of life who could
: appreciate that kind of value. If you have
: no limit on your pocket but still looking
: for a "better" deal that will save
: you that $250 you're cheap and also don't
: belong there. Why don't you instead forget
: about the watch and save even bigger - the
: whole amount. It's not a matter of money
: it's a state of mind. Nobody buys Omega or a
: boat every day. It's once a lifetime. The
: thing is not to be cheap when you don't have
: to be. This sinful practice to
: "save" can be found only in
: America. If you go to buy an Omega /or
: anything else/ in Swiss or France or
: anywhere in Europe and you ask for a
: discount or start barging they will kindly
: ask you to leave the store and never come
: back. This behavior is considered the
: ultimate insult.

: I was on that business trip to Germany and
: visited the Mercedes factory. I had the
: chance to talk to one of the assistant
: supervisors of a production line. I asked
: him what car he drove and he said VW.
: "Why, you work for Mercedes and drive
: VW, is it too expensive for you? i asked.
: No, no sir, replied the man, it's not the
: price. I make enough money to allow myself
: the latest model but look at me, i'm just a
: supervisor of a production line, and I don’t
: think I have the social and personal statute
: to show up in a car like this. Imaging me
: parking my S-Class next to the President's
: S-Class..."
: Do you get it now dull heads? I doubt it. How
: could people who think the frozen pizza is
: the top of the technological progress, have
: a hamburger for a national symbol and drink
: from paper cups, understand something that’s
: out of their world? Cheapness goes together
: with the bad taste. You have a lot of both.
: Actually that’s all you have. But it’s so
: easy to make money on you. Yes, people like
: you will buy my next boat, my next watch, my
: next house, my next S-class and…oh, that
: vacation on the Maldives too. Please don’t
: change – stay as cheap and dull as you are
: now. Fortunately Omega still reads
: "Swiss made", not "Made in
: USA - 75% off".

: PS Deep respect and sincere apologies to all
: Americans who will read this but don't fall
: into the "cheap" category.

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