Finally dawned on me what Miroslav's issue is...
He is stuck in a Victorian-era elitist way of thinking. Maybe that's the way they still think in parts of Europe!?!?
Basically, he is telling us that he perceives most Americans as demonstrating a working-class or peasant mentality. Why? Because we tend to negotiate or shop for best prices when purchasing the luxury items intended for the wealthy elite upper classes.
He, believing himself to be of such an upper class, looks down on us over this. Apparently he has no concept that the world has moved from the 19th century on to the 21st century. In this modern world, we Americans fly in the face of such archaic methods of thinking.
Long gone are the days where, like in a Sherlock Holmes novel, the wealth, standing and occupation of a person would be easily evidenced by their clothing, posture and overall bearing. These days, that person in faded jeans driving an older pickup truck might well be a multi-millionaire. While the person driving a luxury sports car and wearing obviously expensive-name designer clothes may just as likely be of extremely limited means.
We Americans have almost the reverse attitude -- that the people who act like they are elite are usually the losers and wannabes. While the truly successful are more often than not very reluctant about showing their wealth through expensive purchases and elitist behavior.
