I actually did purchase a real tag. It was my first high fashion designer watch. And at first I had a good feeling. Like I was proud that I could afford this over priced time piece. Then I came to a realization. Dude it is a watch!!!! LOL!!! Then after buying it I actually felt a bit ripped off. The only people being made to feel good is the Tag Heuer company. And they are feeling good all the way to the bank. How funny it must be to them to have people spend that much money on something it cost them absolutely nothing in materials to make. They give us pictures of Tiger Woods, Marion Jones, Scott Dixon, Steve McQueen, Sarah Fisher and the list goes on. That is just a way to make us think buying one will make like them. It is so funny. Basically dont be ripped off like I was from Tag Heuer. The only one that benifits is Tag Heuer and not you.