As a long time collector I've owned Zenith chronos well before they came to America. Let me tell you that it doesn't matter if the dial says TAG or Concord or Rolex, if there is an El Primero movement underneath it you have one fine timepiece!!

For the sake of the Heuer legacy I would love to see TAG take the path of fine-quality, high-end watches. To change their image and do this I think they will have to lose the bulk of their product line and restructure their marketing plan as well as bring out new innovative pieces like the Aquagraph

IMHO the Aquagraph is a fine piece that's on a level with the Omega Americas Cup and Breitling Super Ocean. The Aquagraph's biggest flaw is the TAG logo and the image that accompanies it.

I think that what they do in the next year is critical in determining if they are going to be a great watch or just a great watch company that was.

Best
Mike