I first want to wish everybody happy holidays and all the best for a 2010 full of good health and a great Heuer haunting!
Here in Omaha, NE we are having Christmas blizzards, food and drinks are flowing, so no better time to stay indoors and ask questions to the Heuer experts of this fantastic community.

Lately we have seen an increasing interest in our discussions for gold beauties, thanks to the wonderful gold Carreras that Abel, Gianvittorio, and recently, Jeff have been sharing with us. Jeff has also posted a brand new page about these guys on OTD. As a fellow collector, I wonder: what do these models share with Heuer of the early 70’s, and its association with car racing, Steve ‘King of cool’, Formula One, and so on? What was Heuer marketing strategy behind the ’72 catalog when it offered the classic, sporty, bulky, metallic, colorful, gorgeous chronographs, and in the same pages, some of them in shiny, flashy, classy gold versions that IMHO would not have been Mr. McQueen first choice? And finally, will I ever be accepted in the Heuer Olympus if I do not own one of those?

I understand that scarcity and value do not always go together, but I expect Jeff’s ‘new guy’ to be worth more than some NOS holy grails. Therefore, what would you spend your fat Christmas bonus on? It sounds like armchair philosophy, but it will help me going thru the snow storms of the Midwest…

Many thanks for making me a better and more demanding Heuer collector day by day, since 2004.

Francesco