Over the years, we've had a taste of peoples' affiliations with cars (BMW and Ferrari for me), sports (F1, forza Ferrari), football teams (come on you Bayern!) as well as watch companies and models (need I say?) but gaming engenders at least as much fanboyism and dedication.

So for the gamers amongst us, which company is to games as Heuer is to watches in your affections?

It's changed over the years for me, and I guess I've been gaming almost as long as I've been alive. So way back in the Atari VCS/2600 days, it was probably Activision (River Raid, Pitfall etc). Then, when I upgraded to the Atari 800 (with a massive 48K RAM no less!), it was a less well known company called Synapse Software.

But for probably a couple of decades now (so twice as long as I've been really into the Heuers), my favourite company has been Squaresoft, latterly Square Enix. So I guess they'd be my Heuer of gaming. Or, for the analogy to really hold, maybe that should be Squaresoft as Heuer and Square Enix more TAG-Heuer.

Can't say I've ever had occasion to equate them before, but that works for me. Anyone else have a favourite games company? And thanks George for sparking off an interesting train of thought!