I was going to say Square Enix also... I'm a big racing simulator guy and another choice in my books are Sony for Gran Turismo and Microsoft's Turn 10 studios for Forza Motorsports :-)

: Over the years, we've had a taste of peoples' affiliations with
: cars (BMW and Ferrari for me), sports (F1, forza Ferrari),
: football teams (come on you Bayern!) as well as watch companies
: and models (need I say?) but gaming engenders at least as much
: fanboyism and dedication.

: So for the gamers amongst us, which company is to games as Heuer is
: to watches in your affections?

: It's changed over the years for me, and I guess I've been gaming
: almost as long as I've been alive. So way back in the Atari
: VCS/2600 days, it was probably Activision (River Raid, Pitfall
: etc). Then, when I upgraded to the Atari 800 (with a massive 48K
: RAM no less!), it was a less well known company called Synapse
: Software.

: But for probably a couple of decades now (so twice as long as I've
: been really into the Heuers), my favourite company has been
: Squaresoft, latterly Square Enix. So I guess they'd be my Heuer
: of gaming. Or, for the analogy to really hold, maybe that should
: be Squaresoft as Heuer and Square Enix more TAG-Heuer.

: Can't say I've ever had occasion to equate them before, but that
: works for me. Anyone else have a favourite games company? And
: thanks George for sparking off an interesting train of thought!