For me its been a long standing relationship with EA Sports.
They've eaten up far too many of my free time hours to possibley try to calculate them. From team sport games such as NHL series, Rugby series to my treasured Fist Person Shooters - Battlefield 2 on PC & BF2 Bad Company on PS3.
My preference is to game on PC but sometimes the conveinience of a console answers the call of the night.
Special mention should be made of Gran Turismo 2 which re-ignited my love of gaming some time around the year 2000. My thumbs have probably never fully recovered. LOL

Cheers - Darren

: Over the years, we've had a taste of peoples' affiliations with
: cars (BMW and Ferrari for me), sports (F1, forza Ferrari),
: football teams (come on you Bayern!) as well as watch companies
: and models (need I say?) but gaming engenders at least as much
: fanboyism and dedication.

: So for the gamers amongst us, which company is to games as Heuer is
: to watches in your affections?

: It's changed over the years for me, and I guess I've been gaming
: almost as long as I've been alive. So way back in the Atari
: VCS/2600 days, it was probably Activision (River Raid, Pitfall
: etc). Then, when I upgraded to the Atari 800 (with a massive 48K
: RAM no less!), it was a less well known company called Synapse
: Software.

: But for probably a couple of decades now (so twice as long as I've
: been really into the Heuers), my favourite company has been
: Squaresoft, latterly Square Enix. So I guess they'd be my Heuer
: of gaming. Or, for the analogy to really hold, maybe that should
: be Squaresoft as Heuer and Square Enix more TAG-Heuer.

: Can't say I've ever had occasion to equate them before, but that
: works for me. Anyone else have a favourite games company? And
: thanks George for sparking off an interesting train of thought!