: Dear all:

: I first want to wish everybody happy holidays and all the best for
: a 2010 full of good health and a great Heuer haunting!
: Here in Omaha, NE we are having Christmas blizzards, food and
: drinks are flowing, so no better time to stay indoors and ask
: questions to the Heuer experts of this fantastic community.

: Lately we have seen an increasing interest in our discussions for
: gold beauties, thanks to the wonderful gold Carreras that Abel,
: Gianvittorio, and recently, Jeff have been sharing with us. Jeff
: has also posted a brand new page about these guys on OTD. As a
: fellow collector, I wonder: what do these models share with
: Heuer of the early 70’s, and its association with car racing,
: Steve ‘King of cool’, Formula One, and so on? What was Heuer
: marketing strategy behind the ’72 catalog when it offered the
: classic, sporty, bulky, metallic, colorful, gorgeous
: chronographs, and in the same pages, some of them in shiny,
: flashy, classy gold versions that IMHO would not have been Mr.
: McQueen first choice? And finally, will I ever be accepted in
: the Heuer Olympus if I do not own one of those?

: I understand that scarcity and value do not always go together, but
: I expect Jeff’s ‘new guy’ to be worth more than some NOS
: holy grails. Therefore, what would you spend your fat Christmas
: bonus on? It sounds like armchair philosophy, but it will help
: me going thru the snow storms of the Midwest…

: Many thanks for making me a better and more demanding Heuer
: collector day by day, since 2004.

: Francesco