: I think i agree with much you say and you seem to come from an
: angle without the emotion attached, which is important. No doubt
: in my mind that Rolex is a mature product that to a degree is
: suffering from higher volume/supply and a mature demand. This
: equstion whether you talk about cars, watches, coins, stamps is
: the crucial element.

: Heuer does have some things in its favour. I think there is more
: appeal to the younger generations than Rolex. We know there is a
: lmuch lower volume in the market and they are less visable than
: Rolex/Omega. However with the work of many including Jeff, Arno,
: Jasper, Nic and many more the brand has grown. Now this is
: important iand in the car world i would align this to the fall
: of Mercedes brand and values in the UK and the rise of Audi. As
: far as i'm concenred (and this is my job) it is mostly about the
: brand and the clever Pr from Audi aligned to massive budget. I
: suspect that Audi have taken this as far as they can and if they
: rest on their laurels they will see some RV performance drop off
: in the next few years.

: So the more PR and work that can be done on the Heuer brand the
: better as there is probably some more movement that can take
: place. However for the brand slowly and surely is better and
: after the rapid rise in percentage terms over the last few years
: it is not surprising that we have come to a halt. Even Monaco
: 1133bs are sticking at £5.5-6k. There may still be upper
: echelon sellers who can command higher for these items but it';s
: only really because they have rightly got a good name behond
: them and a higher level of purchaser trust and supply a 1 yr
: warranty.

: I do think some (but not all) individual models will increase in
: price but it remains important to buy the "right"
: model in the best condition and to not pay "topp2 money for
: it. I suspect 2010 will see some increases in values but not at
: the recent levels and i suspect 2009 end of year will be a time
: of consolidation at best...

: Cheers

: Rich