Gianluca,

It is the same among the people I know at IndyCar. There is one other IndyCar Official I know who is a big mechanical watch collector and there are a few people who wear a Rolex or Omega. There are a lot of people who wear big monstrosity quartz watches (even Mario). People may ask about a watch when I wear one. Generally though when I say Heuer people think TAG. Younger people generally don't care about tool watches anymore...because there are other tools.

JohnCote