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Re: Omegamania a Marketing Success

In Response To: Omegamania a Marketing Success ()

New Omegas are beginning to look cheap.

New Hour Vision on leather in red gold with a MSRP of $13,000 plus
-- that's about what I can get a pre-owned Speedy 18k white gold moonphase -- Lot 9.

New Deville GMT automatic on 18k rose gold brickworks bracelet for MSRP of $16,000
-- that's LESS than Lot 64, a 1954 18k gold MANUAL wind calibre 410 with a honeycomb dial (which was erroneously described as self-winding!).

A few statistics: 110 lots -- amounts based off Swiss franc/AU dollar prices posted on E-bay, without buyers premium (count in the price range, cumulative count as prices descend)

Over CHF 100,000 -- 2 cumulative 2
CHF 50,000 - 100,000 -- 2 cumulative 4
CHF 40,000 - 49,999 -- 2 cumulative 6
CHF 30,000 - 39,999 -- 7 cumulative 13
CHF 20,000 - 29,999 -- 7 cumulative 20
CHF 15,000 - 19,999 -- 7 cumulative 27
CHF 10,000 - 14,999 -- 10 cumulative 37
CHF 7,500 - 9,999 -- 13 cumulative 50
CHF 5,000 - 7,499 -- 16 cumulative 66
CHF 4,000 - 4,999 -- 11 cumulative 77
CHF 3,000 - 3,999 -- 20 cumulative 97
CHF 2,000 - 2,999 -- 12 cumulative 109
CHF 1,500 - 1,999 -- 1 cumulative 110

For ease of discussion, Swiss francs are about 16% less than a dollar; the buyers premium is 18%. Effectively, what you pay in dollars with the buyers premium is slightly less the amount of Swiss francs without the buyers premium.

Almost 25% of the purchases were more than $15,000.
60% of the purchases were more than $5,000.
70% of the purchases were more than $4,000.

The median (55th and 56th highest) purchases were $6,000.