I just wrote a spec article that touched on some of the innate design attributes of Heuer's contributing to their enduring aesthetic appeal.

Can you please tell us more about this? I'm not sure that I know what a "spec article" is, but maybe it's an article that you write, hoping to find a publisher / outlet / etc.

Also, I agree with what you have written . . . many new pockets of Heuer enthusiasts, both vintage and modern . . . many new resources. Over the past couple of years, we have seen:

• Arno's awesome book
• two Heuer-specific blogs, from David and Jarl, and other blogs featuring vintage chronographs
• articles in several languages, covering the Monacos and Carreras and others
• a very active Italian language discussion forum
• a Heuer on the cover of an Antiquorum catalog
• the TAG-Heuer Museum and global gathering of enthusiasts
• some excellent TAG-Heuer re-issues and more on the way
• thousands of messages on this forum
• other new channels of communication and outlets [yes, Brook bought a fabulous looking Carrera, through the power of Twitter]

: It is also clear that two phenomena that are possibly acting to
: push asking prices higher: the increase in internet resources
: coupled with the fact that there is, of course, a fixed supply
: of our beloved Heuers. When you consider that the supply may
: actually be shrinking (I am of course alluding only to genuine
: watches) due to wear and tear, decommisioning, etc., there is
: possibly even more price pressure.

: That Hodinkee, a 26 year old, is fetishizing individual models
: contradicts the sentiment that it is only a certain, ahem,
: demographic that is interested and all will fizzle when we die
: out. We just had the McQueen auction that seems to have created
: a "Monaco Effect." I just wrote a spec article that
: touched on some of the innate design attributes of Heuer's
: contributing to their enduring aesthetic appeal.

: I think what you are seeing is that Heuers fulfill several
: different demand baskets. There is the obvious timekeeping
: function, but they are also iconographic designs and stores of
: value. Whe you consider that they have held serve in the face of
: massive market corrections in other sectors, I think the
: long-term forecast is up.