Shaun,
Glad you took the first baby step at watch photography and joined the club of fustrating subject matter. Lighting, quality of macro lens, watch positioning, composition, depth of field, remembering to wipe off the fingerprints, set the hands to not hide the dial info, reflections, digital processing, web hosting and linking, HTML text for posting, and on and on.
But it is a great learning curve to accomplish so keep it up. If you want to start down the digital road, I would recommend the Nikon Coolpix 995 used on ebay. It really can do awesome macros and double a good all around camera at a very reasonable price.