:

: I spotted this print ad for the new Carrera
: earlier today, and thought that it was kind
: of interesting.

: The caption of the ad, at the bottom left, is
: "Fangio and His Carrera Tachymeter
: Chronograph".

:

: Wanting to explore this Fangio / Carrera
: connection, I went to the TAG-Heuer website,
: where I found the following description of
: Fangio, as the "Ambassador" of the
: new Carrera: What are TAG Heuer
: ambassadors made of? Forget the usual
: clichés - grit, self-possession,
: determination and so on - the qualities that
: makes these people extraordinary cannot be
: satisfactorily translated into dictionary
: terms. It's not that these qualities are
: indescribable. It's just that the
: description pales compared to the
: performance.

: The Argentinian Juan-Emanuel Fangio, five times
: Formula 1 world champion, competed in every
: type of motor racing event and holds the all
: time record for the number of championship
: titles. This particularly gifted and daring
: driver arrived in Europe in 1948 and just
: one year later had won seven Grands Prix at
: the wheel of a Maserati ! In 1953 he drove a
: Lancia to victory in the Carrera
: Panamericana, an exhausting marathon for
: both cars and drivers. Extending over more
: than 3000 km. in Mexico, the race was a
: perfect fit with the wild frontiers of the
: new continent.

: As a tribute to this epic race and the great
: Argentinian champion, TAG Heuer launched the
: "Carrera", in 1964. It quickly
: became the brand's flagship model. With its
: sporty look, its essentially functional
: nature and the understated elegance of its
: design, it remains a landmark in the
: company's history.

:
: The new Carrera, powered by the Valjoux 7750
: movement, will be available with either a
: black or silver dial.

:

:

: So what do "we" think of this
: connection drawn between Fangio, the Carrera
: Panamericana road race, the original Carrera
: chronograph and this new chronograph? Do we
: "buy it"?

: I am interested to see how our readers react to
: the new chronograph and the ad campaign.

: Jeff
----------------------------

I can not buy It! I love Heuer and there histry and there Motorsport history But thay are not accurate with this story!
I do hope thay sell a lot ,maybe poeple will learn about the histroy of motorsprorts Not just the France familys NASCAR.

The photo below is one Of Fangios favorite Cars the Marerati 250F lightwieght. I know this because that very car was owned by Ralph Loren The cloths guy and was brought to Laguna Seca for Fangios 80th Birthday party, I worked on this very car, It was hard to start that day and we had to push start it so Fangio could drive it.
But the outrage is yes he won many races in these cars But he won more worldchampionships in other cars. He told me his favorites where the GP worldchamp in the Alafa Romaeo and the W196 M. Benz just called to, him he would say in his broken English.
I wounder if TAG is going to be doing something with Maserati like a line of watches for them and there new cars coming to America?
But why not give more of the world class races he won with the 250F.

I just hated to see this add thay posted It could of been trully accurate and really moving.

The Mexican Raod race he won the Lancia was a big $ race It started in 1950 for the compleation of the Pan American Hwy. the 1953 race he won had $100,000 for the winners and each winner would get about $18K that was abig win then in motorsports. beleave it or not the early big winners were the Amearicans in Oldsmobiles with the kettering engines. I drove Ake Millers Hot Rod special with that Olds motor and a old La Sal 3 speed. Any body know that race car? Tor speed back then 178 baby MPH, we drove it at Fangios B-Day party at the Hisorics.

Any way Heuer should of gotton it together more with this add. I am disapointed.
The watch looks nice But I do not like how the add is . I hope his foundations or town /family are getting something from this..
peter